TRU ICON™ · FRAGRANCE EXPERIENCES
From the spaces you visit to the fragrances you wear — TRU ICON™ brings new ways to experience scent.
DISCOVER TRU ICON™
For businesses. For spaces. For you.
Discover new ways to experience fragrance.
01 — PERFUME VENDING MACHINES
Give guests instant access to premium fragrance while creating a new experience — and a potential new revenue stream for your venue.
EXPLORE VENDING.
02 — PROFESSIONAL SCENTING
Professional scenting solutions designed to make hotels, spas, gyms, retail spaces and other businesses feel different from the moment customers walk in.
EXPLORE SCENTING.
03 — DISCOVER FRAGRANCES
Explore distinctive fragrances from Asia, Europe and around the world — including names you won’t find everywhere.
DISCOVER FRAGRANCES.PERFUME VENDING MACHINES:
Simple for your guests. Simple for your business.
Turn a small amount of unused space into another potential source of income.
Offer a useful fragrance experience they won’t find at every venue.
From setup to fragrance supply and ongoing support, TRU ICON™ helps you keep things simple.
PROFESSIONAL SCENTING:
Choose a scent that complements your space and the experience you want customers to have.
Turn scent into another part of how people experience and remember your business.
Professional systems distribute fragrance throughout your space automatically and consistently.
FRAGRANCES FROM AROUND THE WORLD:
From emerging Asian fragrance houses to established European names, discover scents, stories and brands you won’t find everywhere.
A wider world of fragrance, brought closer to you.
Explore the collection
Discover distinctive fragrance houses and scent styles from China, Japan, Korea and across Asia.
EXPLORE ASIAN FRAGRANCES.Explore selected fragrances from established names and interesting houses from around the world.
EXPLORE FRAGRANCES.Explore multiple fragrances at home before deciding which deserves a full bottle.
DISCOVER SETS.BUILT FOR YOUR BUSINESS:
Every venue is different. Whether you want to create a better atmosphere, give guests something new or unlock another revenue opportunity, we’ll help you find the right fragrance solution.
Make Every Stay Feel More Considered. Professional scenting, guest fragrance experiences and amenities designed around hospitality.
Make Every Stay Feel More Considered. Professional scenting, guest fragrance experiences and amenities designed around hospitality.
Create an Atmosphere Guests Can Feel. Use fragrance to complement the calm, premium experience your guests already expect.
Give Members an Easy Way to Freshen Up. Offer fragrance exactly when customers are most likely to appreciate the convenience.
Give Guests Something They’ll Use All Night. An unexpected fragrance experience for customers who want to look, feel and smell their best.
Make the Space Part of the Experience. Use scent to create atmosphere or give customers a new fragrance touchpoint while they shop.
Make the Showroom Feel as Premium as the Cars. Create a more considered environment through professional scenting and branded fragrance solutions.
WHY TRU ICON™
From the machine to the fragrance inside it, we bring the pieces together so you don’t have to.
Vending machines and professional scenting systems selected around your space and goals.
Western favourites, distinctive Asian fragrance houses and professional scenting oils from one partner.
Choose the fragrances, pricing, branding and setup that make sense for your business.
From initial setup to fragrance supply, maintenance and ongoing assistance, we’re here beyond installation.
Tell us what you want to achieve. We’ll help put the right solution together.
TALK TO TRU ICON™.FOR YOU:
Discover fragrances for him and her — from familiar favourites to distinctive scents worth discovering.
MEN'S FRAGRANCES
Explore fragrances for every mood, season and occasion.
SHOP MEN'S FRAGRANCES.
WOMEN'S FRAGRANCES
Discover fragrances from everyday favourites to something completely different.
SHOP WOMEN'S FRAGRANCES.
DISCOVERY SETS
Experience multiple fragrances before deciding which one deserves a place in your collection.
EXPLORE DISCOVERY SETS.CUSTOMER FAVOURITES.
Discover some of the fragrances and sets our customers love most.
ABOUT TRU ICON™
Different Solutions. One World of Fragrance.
DISCOVER TRU ICON™.
Frequently asked questions:
Customers choose a fragrance, make a payment and receive a set number of sprays. Prices and spray quantities can be configured.
Yes. Choose fragrances for your venue and set individual pricing depending on the fragrance.
Yes. Depending on the model, branding, colors, graphics and screen content can be customized for your business.
Not necessarily. Purchase, rental and selected partnership opportunities may be available depending on the project.
Hotels, spas, gyms, retail, dealerships, offices, restaurants, nightlife venues and many other commercial spaces.
It depends on your space, layout and requirements. Tell us about your venue and we’ll help recommend the right solution.
Yes. Professional systems can be configured to control fragrance intensity and operating schedules.
Your scent selection can be built around your venue and customers. We have various options to choose from. Looking for something specific? Just ask. We will source them from our partners in Asia and Europe.
We offer established Western fragrances alongside distinctive Asian and international fragrance houses, plus professional fragrance oils for commercial scenting.
There is an entire world of fragrance beyond the brands most European customers already know. We want to make interesting Asian fragrance houses easier to discover in Europe.
Yes. The branded fragrances we sell are authentic.
For testing purposes. Explore different scents first, wear them in real life and decide what you actually like before deciding to buy a full bottle.
No. We can help with equipment, fragrance selection, setup, customization, fragrance supply and ongoing support.
That’s completely fine. Tell us about your venue, customers and goals and we’ll help you explore the options that make sense.
We stay involved beyond the initial purchase or installation. Depending on your solution, we can assist with setup, configuration, fragrance supply, maintenance and ongoing support whenever you need it.
Absolutely. You don’t need to commit to a large rollout from day one. We can discuss starting with a smaller setup or single location, see what works for your business and expand from there.
